Clear skies with thunder. That's the impact of the announcement made by Micron (the parent company of Lexar) today. In all its wisdom, Micron has decided to shut down the complete Lexar brand. Including production of all its recording media, memory cards and other removable storage solutions.
Despite being one of the premier brands when it comes to professional recording media solutions, Micron Technology decided to pull the plug.
So there you have it.
If you're a long time user of Lexar memory cards - get some more stock while you can. And I'd be very grateful if you'd do that through my MediaMonitor. A website dedicated to monitoring compatibility and pricepoints of recording media for professional camera's and recorders.
The complete press release is as follows:
Micron Discontinuing Lexar Removable Storage Retail Business
Jay Hawkins | June 26, 2017 | Micron Blog
Micron Technology today announced that it is discontinuing its Lexar® retail removable media storage business. The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels.
The Lexar portfolio includes memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.
Micron is exploring opportunities to sell all or part of the Lexar business.
The company will continue to provide support to existing customers through this transition period. Customers should contact their Lexar sales representative to discuss specific requirements.
I’d like to thank our team members and partners for their contributions to the Lexar business. As difficult as this decision is, the company is making this adjustment in its business to ensure it continues to be well-positioned for the future.